Two founders covering both sides of the Pacific from one Vancouver team.
We started LunaLune in 2026 because we kept watching great Asian brands struggle in North America — not because the product wasn't good, but because the playbook was wrong.
"The brands that win aren't the ones that change who they are. They're the ones who know exactly how to translate it."
Our team has been on both sides — building brand networks across Hong Kong, Tokyo, and Southeast Asia, and launching consumer products in Vancouver, New York, and Toronto.
Not consultants with slide decks. Operators who stay involved through launch and beyond.
Asia → North America, and North America → Asia. Equal respect for both markets, and the same discipline applied in reverse.
The things that feel most foreign are usually the reason anyone crossed the street to try you. We adapt operations, not identity.
Success-fee aligned matchmaking. We stay involved through launch and the first 90 days in market, not just the strategy phase.
Vancouver is the most Asian city in North America. Its population, food scene, and retail culture make it the ideal first city for brands crossing the Pacific.
40% of Vancouver's population is of Asian descent. Your brand arrives with built-in relevance.
Direct Pacific Rim connections and established import channels reduce time to shelf.
A concentrated early-adopter base that signals what plays nationally before you scale.
Eight years of relationships with retail buyers, press, and distribution partners.
Whether you're a brand founder ready to cross the Pacific or an investor looking for Asia market exposure — we'd like to hear from you.
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