Market entry, brand localisation, and distribution for brands that are ready to cross the Pacific — in either direction.
We started LunaLune in 2026 because we kept watching great Asian brands struggle in North America — not because the product wasn't good, but because the playbook was wrong.
"The brands that win aren't the ones that change who they are. They're the ones who know exactly how to translate it."
Our team has been on both sides — building brand networks across Hong Kong, Tokyo, and Southeast Asia, and launching consumer products in Vancouver, New York, and Toronto.
Not consultants with slide decks. Operators who stay involved through launch and beyond.
A 30-minute conversation to understand your brand, your goals, and the markets you're targeting. No decks, no prep required.
We map your competitive landscape, identify the right entry city, and build a go-to-market plan grounded in real data.
We execute alongside you — distribution, press, community — and stay on through your first 90 days in market.
We start where a brand has the best odds of being understood — a gateway city with the population, food culture, and retail appetite to make the first launch land.
We enter through cities where your category already has an audience, so your brand arrives with built-in relevance.
Direct Pacific Rim shipping and established import channels on both coasts reduce time to shelf.
A concentrated early-adopter base that tells you what plays nationally before you commit to scale.
Eight years of relationships with retail buyers, press, and distribution partners across both regions.
Canada turns 159, and a new wave of Asian brands is arriving — not as experiments, but as serious long-term commitments. Cultural familiarity has tipped, the Pacific supply chain has matured, and the franchise model has arrived.
Every year, brands that have dominated their home markets arrive in North America and disappear quietly within 18 months. The product is excellent. So what goes wrong?
Most Asian brands assume they need to own every touchpoint in North America. Licensing to the right local operators is often the fastest path to national scale.
Consumer familiarity is high, supply chains are mature, and the competitive window — before the market gets crowded — is still open.
North American food, wellness, and lifestyle brands are finding serious appetite across Korea, Singapore, and Southeast Asia.
Whether you're a brand founder ready to cross the Pacific or an investor looking for Asia market exposure — we'd like to hear from you.
Start a conversationFill in the form and someone from our team will be in touch within two business days.
Vancouver HQVancouver, British Columbia
Canada
hello@lunalune.ca